The news cycle has greatly transformed from the days of radio broadcasts and the evening news. Today news is instant and it comes from numerous sources. When accidents, mishaps, and safety events occur, your organization will be placed under a microscope by numerous entities. One of those will be the news media. What you say and how you respond could lead your organization to a successful conclusion, or it could cause damaging setbacks. This course will give you a behind the scenes look at the news media cycle and offer best practices for managing the media post-event.
This course is designed for air safety investigators, safety managers, and other safety professionals who could potentially be expected to interact with the news media after a safety event.
This course will take advantage of the multiple subject matter experts and labs located throughout the Daytona Beach Campus. Expertise will be provided from aircraft accident investigators and crisis communication & public information officers. Participants will experience the aircraft accident forensics lab and media broadcasting lab and be provided the opportunity to blend theoretical and hands-on learning.
This course can be taken independently or as part of the Certificate in Aircraft Accident Investigation.
"The Embry-Riddle media relations in aircraft investigation course is an extremely useful program – not just for accident investigators and other aviation professionals – but for communications professionals as well. The course does a great job of putting you in real-world crisis situations and preparing you to better handle the media relations associated with it. From social media to face-to-face and press conference interview situations."
Mike Lovecchio – NASCAR