This course aims to give graduating students, as well as professionals already working in the aviation industry, an insight into airline management.
Upon completion of this course, the participants will:
- Understand the history and evolution of commercial aviation; opportunities in Asia
- Understand the regulatory boundaries and why they exist
- Understand transition from commercial regulation to deregulation
- Understand current and future civil aircraft manufacturers’ contribution to aviation
- Understand the different airline business models; FSC and LCC
- Understand managerial planning, organizing, staffing, directing, and controlling in an airline
- Understand the typical organizational structure of a FSC and LCC, and the roles and responsibilities of the key functional areas like Flt Ops, Engineering, Planning, Commercial, etc.
- Understand demand forecasting and the relationship between demand and price
- Understand the principles of network, fleet, schedule planning and funding aircraft
- Understand marketing and distribution strategies.
- Understand the Permits and Licenses required to commence operations
- Impact of technology on options, distribution and passenger handling
- The challenges in Asia ahead that both governments and airlines face
- Employment opportunities within the aviation sector in Asia Pacific
- Innovation in the Airline Industry and a study on the value chain
- History of US civil aviation and its impact and influence in Asia (in safety, security and commercial areas)
- Huge opportunities for Aviation explained using the relationship between growing GDP/capita and trips/capita in emerging markets
- Role of FAA, NTSB, TSA, ICAO, IATA, EASA and local Aviation Authorities in regulating safety and security in civil aviation
- The impact of the US Deregulation Action of 1978 and how it shaped civil aviation in Asia
- Role of Boeing, Airbus, GE, P&W, RR, Safran in the continued evolution of civil aviation in a sustainable manner. Civil aircraft manufacturing in China and Japan.
- The essential difference between the FSC and LCC models, what are the commonalities and the differences, and the future for both models in Asia
- The key functional areas in an airline, their organization and their accountabilities
- Management principles as applied in airlines
- What is demand forecasting and what is its purpose
- Relationship between price, demand, the elasticity of demand, inventory and revenue management
- Basics of network, fleet and schedule planning in a startup airline. The pros and cons of Hub & Spoke and Point-to-Point networks and their application in Asia
- The principles of marketing, branding, types and medium of advertising towards the Asian Market
- Growth and importance of Airline Distribution Globally and in emerging markets
- Study on the organization structure of an airline and an outlook of the job landscape in Asia